Bonfire Becomes Premier Dealer for British Fires

We’re proud to announce that Bonfire has officially achieved Premier Dealer status for British Fires, representing their award winning electric fireplaces across the South of the UK.

Official premier dealer of British Fires award logo

This isn’t just a badge, it’s recognition of the effort we’ve put into championing the British Fires brand, showcasing their products, and helping more customers discover what makes them special. This plaque is hung up proudly in our showroom.

View The Full British Fires Electric Fires Range

How We Earned Premier Dealer Status

Becoming a Premier Dealer isn’t something that’s handed out lightly.

british fires brand overview
British Fires 1200 Electric Fire

It’s awarded to showrooms that go the extra mile, displaying a wide range of products, creating inspiring content, and offering an exceptional customer experience.

Not to mention the extensive videos we created for the brand in our fireplace shop to showcase their electric fires and media wall fireplaces:

At Bonfire, we’ve invested in:

  • Extensive British Fires displays so customers can experience the full collection in person.
  • Hands on demonstrations to show exactly how the fires look and feel in real settings.
  • Video walkthroughs and guides to help people choose the right model for their home.
  • Design showcases and events that bring the warmth and atmosphere of British Fires to life.

It’s been a genuine passion project for our team, and we’re thrilled that the effort has been recognised.

Why British Fires?

We’ve worked with many brands over the years, but British Fires stands out for their commitment to quality, design, and realism. Their fireplaces bring together stunning visuals, clever engineering, and a uniquely British sense of style.

british fires new forest 1900 media wall
british fires new forest 1900 media wall

From the ultra realistic flame effects of the New Forest Electric Fire to the sleek lines of the Brockenhurst Suite, every model captures that feeling of comfort and craftsmanship we know our customers love.

View Our British Fires dealer profile

What This Means for You

british fires sway classic gold
British Fires Sway Classic Gold

As a Premier Dealer, we can now offer even more:

  • Full range access to all British Fires models and configurations.
  • Exclusive early looks at new product launches.
  • Trusted advice from a team trained directly by British Fires.
  • Professional installation and aftercare you can rely on.

Whether you’re an interior designer, developer, or homeowner, we can help you find the perfect fire — and make sure it’s installed and styled beautifully.

Come See for Yourself

You can see British Fires’ range live in our showroom, explore design ideas, and chat with our experts about what’s possible for your home.

berkshire gas fireplace showroom
Bonfire Electric Fire Showroom

Visit Our Showroom to view the British Fires electric fires on live display.

Over 25 years trusted

independant family run company.

Design And Installation

Full in-house experienced, friendly and professional team.

4,000 sq. ft showroom

located in Reading, Berkshire.

Fast & Reliable Delivery

within 200 miles of our showroom.

Spring Stove & Fireplace Installed Deals

We’ll beat any like-for-like local quote.

Save on complete supply & installation packages this spring.
Whether you have a chimney or not, we have a tailored solution for your home.