Last updated: 14 September 2026

Bonfire is a trading name of Maxfe Limited, a company registered in England and Wales under company number 04771395.

Registered office (not showroom):
65 Peach Street, Wokingham, Berkshire, United Kingdom, RG40 1XP

Head Office & Showroom:
Unit 49, Easter Park, Benyon Road, Silchester, Reading, Berkshire, RG7 2PQ

VAT Number: GB825159916

These Terms & Conditions apply to goods and services supplied by Maxfe Limited trading as Bonfire (“Bonfire”, “we”, “us” or “our”).

1. About These Terms

1.1 These Terms apply to purchases of goods and services from Bonfire, including purchases made through our website, by telephone, by email, in our showroom or following a quotation.

1.2 Some legal rights differ depending on whether you are a Consumer or a Business Customer.

1.3 A “Consumer” means an individual acting wholly or mainly outside their trade, business, craft or profession.

1.4 A “Business Customer” means a person or organisation purchasing wholly or mainly for business purposes.

1.5 Nothing in these Terms limits or excludes any statutory rights that cannot legally be limited or excluded.

1.6 If there is any conflict between these Terms and specific written terms contained in a quotation, order confirmation or contract agreed between us, the specifically agreed written terms will take priority to the extent permitted by law.

2. Products, Images, Dimensions & Natural Materials

2.1 We take reasonable care to ensure that product descriptions, specifications, images, dimensions and prices are accurate.

2.2 Product photographs and computer-generated images are intended to provide a reasonable representation of the product. Colours and finishes may appear differently depending on lighting, photography and screen settings.

2.3 Natural materials including marble, limestone, slate, granite, stone and timber will naturally vary in colour, shade, veining, markings, texture and pattern. These variations are part of the character of natural materials and do not necessarily constitute a defect.

2.4 Hand-finished and manufactured products may be subject to reasonable dimensional and finish tolerances.

2.5 Customers must check relevant dimensions, specifications and suitability before ordering, particularly where goods are being incorporated into an existing opening, fireplace, chimney breast, media wall or other structure.

2.6 Where Bonfire has carried out a survey or specifically confirmed dimensions or suitability in writing, that written information will form part of the Contract.

2.7 Nothing in this section affects a Consumer’s statutory right to receive goods that are as described, of satisfactory quality and fit for any particular purpose made known to us where applicable.

3. Quotations & Orders

3.1 Unless otherwise stated, quotations are valid for 14 days from the date of issue.

3.2 Submitting an online order or accepting a quotation constitutes an offer to purchase from us.

3.3 An automated website acknowledgement does not necessarily mean that we have accepted an order.

3.4 A Contract is formed when we confirm acceptance of the order in writing, issue an order confirmation, accept the required payment or otherwise expressly confirm that the order has been accepted.

3.5 We may decline an order before acceptance, including where:

a product is unavailable;
a supplier has discontinued a product;
there has been an obvious pricing or description error;
we cannot deliver to the requested location;
technical or installation requirements cannot reasonably be met; or
we reasonably suspect fraud or misuse.

3.6 If we are unable to accept an order after taking payment, any amount paid for goods or services we cannot supply will be refunded.

4. Prices & VAT

4.1 Consumer prices displayed on our website are inclusive of VAT unless clearly stated otherwise.

4.2 Business or trade quotations may show prices excluding VAT where clearly indicated.

4.3 Delivery, installation, surveys, specialist access equipment, parking, permits and other additional services are only included where expressly stated.

4.4 Once a Contract has been formed, we will not increase the agreed price simply because our own costs have increased.

4.5 The price may change where the customer requests a change to the specification, quantity, delivery arrangements or scope of work, or where additional work becomes necessary because of site conditions that could not reasonably have been identified beforehand.

4.6 Any additional charge arising from a change in scope will normally be agreed with the customer before the additional work is carried out.

4.7 If a product has been advertised at an obvious and unmistakable pricing error and we discover the error before accepting the order, we may offer the product at the correct price or decline the order and refund any payment taken.

5. Payment

5.1 Supply-Only Orders

Unless otherwise agreed in writing, supply-only orders are payable 100% at the time the order is placed.

5.2 Supply & Installation Orders

Unless otherwise stated in the quotation or order confirmation, our standard payment schedule for supply and installation is:

45% when the order is placed;
45% when the installation is arranged or confirmed; and
the remaining balance, normally 10%, on the day of installation.

Different payment stages may apply to larger, commercial, bespoke or phased projects and will be stated on the quotation or order confirmation.

5.3 General Payment Terms

All payments must be made using an accepted payment method.

Goods and services must be paid for in accordance with the payment schedule stated on the order or quotation.

We may suspend delivery, ordering from suppliers or installation work if an agreed payment becomes overdue.

For Business Customers, we reserve the right to charge interest and recovery costs on overdue amounts where permitted by the Late Payment of Commercial Debts (Interest) Act 1998 and associated legislation.

6. Availability & Lead Times

6.1 Stock status and manufacturer lead times are provided in good faith but may change.

6.2 Any estimated manufacturing, delivery or installation date is an estimate unless we expressly agree in writing that a particular date is guaranteed.

6.3 Made-to-order and bespoke products may have significantly longer lead times than stocked products.

6.4 Where we become aware of a material delay, we will notify the customer as soon as reasonably practicable.

6.5 For Consumer orders, goods will be supplied within the legally required period unless a different delivery period has been agreed with the customer.

7. Delivery & Collection

7.1 Delivery arrangements, charges and service areas are set out in our Delivery & Collection Information and any individual quotation or order confirmation.

7.2 Customers are responsible for providing an accurate delivery address and advising us before delivery of any access restrictions that may affect delivery.

7.3 Large and heavy products such as fireplaces, hearths, stoves and stone components may require suitable access and assistance or specialist delivery arrangements.

7.4 If delivery cannot reasonably be completed because of inaccurate information, unsuitable access or the customer’s failure to accept an agreed delivery, we may charge reasonable additional delivery, storage or redelivery costs.

7.5 For Consumers, goods remain at our risk until they come into the physical possession of the Consumer or a person nominated by the Consumer, except where the Consumer independently appoints a carrier that we did not offer.

7.6 For customer collections, responsibility for the goods passes to the customer when the goods are collected by the customer or their nominated carrier.

7.7 Customers should inspect goods as soon as reasonably possible after delivery or collection and tell us promptly if there is any visible damage, missing item or apparent error.

7.8 We ask customers to report visible transit damage preferably within 48 hours because this assists us with carrier and supplier claims. This is not a restriction on a Consumer’s statutory rights.

8. Consumer Cancellation Rights for Distance & Off-Premises Sales

This section applies where a Consumer enters into a Contract online, by telephone or email, or in certain circumstances away from our business premises.

8.1 Standard Goods

Subject to the exceptions below, a Consumer normally has the right to cancel an order for standard goods without giving a reason.

The cancellation period ends 14 days after the day on which the Consumer, or a person nominated by them, receives the goods.

Where a single order is delivered in multiple consignments, the cancellation period normally runs from receipt of the final item.

8.2 How to Cancel

The Consumer must clearly tell us that they wish to cancel before the cancellation period expires.

Cancellation can be sent to:

Email: info@bonfire.co.uk
Post: Bonfire, Unit 49, Easter Park, Benyon Road, Silchester, Reading, Berkshire, RG7 2PQ

The Consumer does not have to use our cancellation form provided that the decision to cancel is communicated clearly.

8.3 Returning Cancelled Goods

Unless we have agreed to collect them, cancelled goods should normally be returned within 14 days of notifying us of cancellation.

Unless the goods are faulty, incorrect or otherwise not in conformity with the Contract, the Consumer will normally be responsible for the direct cost of returning them.

Large, heavy or fragile products may require specialist transport. Where applicable, information about likely collection or return costs will be provided in accordance with applicable law.

Goods should be handled only to the extent reasonably necessary to establish their nature, characteristics and functioning. We may make a lawful deduction from a refund where the value of goods has been reduced by handling beyond what would reasonably be permitted in a shop.

8.4 Refunds Following Cancellation

Where a valid statutory cancellation applies, we will refund amounts due in accordance with applicable consumer law.

This normally includes the original standard delivery charge, although we are not required to refund the additional cost of an enhanced or premium delivery method selected by the customer.

Refunds will normally be made using the same payment method used for the original transaction unless otherwise agreed.

9. Bespoke, Personalised & Specially Made Goods

9.1 The statutory right to cancel a distance or off-premises Contract does not normally apply to goods that are genuinely:

made to the customer’s specification; or
clearly personalised.

9.2 This may include certain bespoke fireplaces, custom-cut stone, specially fabricated components or other products manufactured specifically to a customer’s unique requirements.

9.3 A product is not necessarily legally “bespoke” merely because it is ordered from a standard range after an order is placed. We will apply the relevant legal test to each order.

9.4 Where an item is genuinely bespoke, customised or personalised, this will normally be made clear before the order is placed.

9.5 Cancellation restrictions for bespoke goods do not affect a Consumer’s rights if the goods are faulty, not as described or otherwise fail to comply with the Consumer Rights Act 2015.

10. Showroom Purchases & Change of Mind

10.1 Consumers do not generally have an automatic statutory right to return goods purchased in person simply because they have changed their mind.

10.2 Any voluntary change-of-mind return for a showroom purchase is subject to our Returns & Refund Policy.

10.3 Any restocking or administration charge applied to a voluntary return will be made clear where applicable and will not affect statutory rights.

10.4 Sale, clearance and outlet products have the same statutory rights in relation to faults, description and quality as other goods.

11. Faulty, Damaged or Incorrect Goods

11.1 Consumer goods must comply with the Consumer Rights Act 2015, including requirements relating to satisfactory quality, fitness for purpose and description.

11.2 Visible damage, shortages or delivery discrepancies must be reported to Bonfire within 48 hours of delivery wherever reasonably possible. Customers should inspect goods promptly after delivery and provide photographs of any visible damage to the goods and packaging where requested. This enables us to investigate the matter promptly with the carrier or supplier.

11.3 The 48-hour reporting period above relates to visible delivery or transit damage and does not limit or exclude a Consumer’s statutory rights in relation to faulty goods, latent defects or defects that could not reasonably have been identified on delivery.

11.4 Consumers may have a statutory short-term right to reject qualifying faulty goods within 30 days, together with further rights to repair, replacement, price reduction or final rejection where applicable.

11.5 Manufacturer warranties and guarantees are additional to, and do not replace, statutory Consumer rights.

11.6 Proof of purchase may be requested when dealing with a warranty or statutory rights claim.

12. Services, Surveys & Installation

12.1 Services supplied to Consumers will be carried out with reasonable care and skill.

12.2 Quotations for installation work are based on the information available to us when the quotation is prepared, including any site survey undertaken.

12.3 Chimneys, flues, walls, floors and existing structures can contain hidden defects or conditions that are not reasonably visible before work begins.

Examples may include concealed structural defects, inaccessible chimney obstructions, unsuitable previous alterations, hidden services, asbestos-containing materials, water damage or other unforeseen conditions.

12.4 If previously unidentified work becomes necessary, we will explain the issue and any proposed additional cost before proceeding wherever reasonably practicable.

12.5 The customer must provide safe and reasonable access to the property and working area and disclose any information that may materially affect the work.

12.6 Unless expressly included in our quotation, the customer is responsible for obtaining any permission required from a landlord, freeholder, management company, planning authority or other third party.

12.7 Where work is capable of being notified or certified through an applicable competent-person scheme and this is included within our contracted work, we will deal with that certification as appropriate.

12.8 Installation dates may occasionally need to change because of product delays, weather, illness, site conditions or circumstances outside our reasonable control. We will notify the customer as soon as reasonably possible and arrange an alternative date.

12.9 Any manufacturer warranty or separate Bonfire workmanship guarantee stated in the quotation or order documentation is additional to the customer’s statutory rights.

13. Cancellation of Services & Installation Contracts

13.1 Consumers entering into qualifying distance or off-premises service contracts normally have a 14-day cancellation period beginning on the day after the Contract is made.

13.2 If the Consumer expressly asks us to begin services during the cancellation period, we may begin work before the 14-day period has expired.

13.3 If the Consumer then cancels after expressly requesting an early start, they may be required to pay a proportionate amount for services properly supplied up to the point of cancellation.

13.4 If a service has been fully performed during the cancellation period following the Consumer’s express request and acknowledgement that the right to cancel would be lost once the service had been fully performed, the statutory cancellation right may no longer apply.

13.5 After any statutory cancellation period has expired, a customer wishing to cancel should contact us as soon as possible.

13.6 We will not impose an arbitrary cancellation penalty. However, where legally permitted, we may deduct or recover reasonable losses and costs genuinely incurred as a result of cancellation, which may include:

work already carried out;
survey or design work already completed;
non-refundable supplier charges;
genuinely bespoke or personalised goods already commissioned;
reasonable delivery or collection costs; and
other reasonable losses directly arising from the cancellation.

13.7 We will take reasonable steps to reduce avoidable losses.

14. Changes to an Order

14.1 Please tell us as soon as possible if you wish to change an accepted order.

14.2 We will try to accommodate reasonable changes but cannot guarantee that a change will be possible once goods have been ordered, manufactured, customised or dispatched.

14.3 Any additional cost resulting from a customer-requested change will be explained before the change is accepted.

14.4 If a change reduces our costs, this will be taken into account where reasonably appropriate.

14.5 Changes to genuinely bespoke or personalised products may not be possible after manufacture or procurement has begun.

15. Ownership of Goods

15.1 Unless otherwise required by law, ownership of goods does not pass to the customer until we have received full payment for those goods.

15.2 Risk and ownership are separate matters. For Consumers, risk passes in accordance with section 7 above and applicable consumer law.

16. Our Liability

16.1 Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for:

death or personal injury caused by negligence;
fraud or fraudulent misrepresentation; or
a Consumer’s statutory rights in relation to goods or services.

16.2 If you are a Consumer, we are responsible for losses that are a foreseeable result of our breach of the Contract or our failure to use reasonable care and skill.

16.3 We are not responsible for losses that were not reasonably foreseeable when the Contract was made.

16.4 We supply goods and services to Consumers for private and domestic use. If a Consumer uses them for commercial or business purposes, we will not be responsible for business losses such as loss of profit, revenue or business opportunity to the extent permitted by law.

16.5 We are not responsible for damage caused by misuse, unauthorised alteration, unsuitable third-party installation, failure to follow manufacturer instructions, lack of appropriate maintenance or circumstances outside our reasonable control.

16.6 Nothing in this section affects rights that cannot legally be excluded or restricted.

17. Additional Terms for Business Customers

17.1 This section applies only where the customer is acting wholly or mainly for business purposes.

17.2 Business Customer orders cannot be cancelled after acceptance without our written agreement.

17.3 Where we agree to cancellation by a Business Customer, we may charge reasonable costs and losses arising from the cancellation, including supplier cancellation charges and the cost of bespoke or specially ordered goods.

17.4 To the fullest extent permitted by law, neither party will be liable to the other for indirect or consequential loss arising from a Business Contract.

17.5 Nothing excludes liability that cannot legally be excluded, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

17.6 Overdue commercial payments may be subject to statutory interest and recovery costs where applicable.

18. Events Outside Our Reasonable Control

18.1 We are not responsible for delay or failure to perform an obligation where caused by circumstances outside our reasonable control.

18.2 Such circumstances may include severe weather, fire, flood, industrial disputes, transport disruption, utility failure, supplier or manufacturer disruption, import delays, government action or other events that could not reasonably have been avoided.

18.3 We will take reasonable steps to minimise the effects of the event and resume performance as soon as reasonably practicable.

18.4 This section does not remove any statutory rights a Consumer may have where goods or services are materially delayed.

19. Privacy & Personal Information

19.1 We process personal information in accordance with applicable UK data-protection legislation, including the UK GDPR and Data Protection Act 2018.

19.2 Details of how we collect, use, retain and protect personal information can be found in our separate Privacy Policy.

20. Complaints

20.1 We aim to resolve problems fairly and promptly.

If you have a complaint, please contact:

Bonfire
Unit 49, Easter Park
Benyon Road
Silchester
Reading
Berkshire
RG7 2PQ

Telephone: 0118 970 1717
Email: info@bonfire.co.uk

20.2 Please provide your name, order or quotation number where available, contact details and a clear description of the issue.

20.3 Nothing in our complaints process affects a Consumer’s statutory rights.

21. General

21.1 If any provision of these Terms is found to be unlawful or unenforceable, the remaining provisions will continue in effect.

21.2 A delay by us in exercising a right under these Terms does not mean that we have waived that right.

21.3 No person other than the parties to the Contract has any right to enforce these Terms unless expressly stated otherwise.

21.4 We may update these Terms from time to time. The Terms applying to an order will normally be those in force when the Contract is entered into, unless a change is required by law or separately agreed with the customer.

22. Governing Law & Jurisdiction

22.1 These Terms and any Contract between the customer and Bonfire are governed by the laws of England and Wales.

22.2 If you are a Consumer resident elsewhere in the United Kingdom, you retain any mandatory rights provided by the laws applying where you live and may be entitled to bring proceedings in the courts of that part of the United Kingdom.

22.3 Business Customers agree that the courts of England and Wales will have jurisdiction over disputes arising from the Contract.

Model Cancellation Form

Complete and return this form only if you wish to cancel a Contract where you have a statutory right to do so. You may alternatively contact us by email or another clear written statement.

To:
Bonfire
Unit 49, Easter Park
Benyon Road
Silchester
Reading
Berkshire
RG7 2PQ

Email: info@bonfire.co.uk

I/We hereby give notice that I/We cancel my/our Contract for the sale of the following goods / supply of the following service:

Goods/services:

Order or quotation number:

Ordered on / received on:

Customer name:

Customer address:

Signature (only if submitted on paper):

Date:

Maxfe Limited trading as Bonfire
Company No. 04771395
VAT No. GB825159916

Registered Office: 65 Peach Street, Wokingham, Berkshire, United Kingdom, RG40 1XP

Head Office & Showroom: Unit 49, Easter Park, Benyon Road, Silchester, Reading, Berkshire, RG7 2PQ

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