Terms and Conditions

Bonfire is a registered trademark & trading name of Maxfe Limited, registered in England No: 04771395.

Registered office (not showroom): Wellington Office, Stratfield Saye, Nr Reading Berks RG7 2BT


Disclaimer:  Images Photographs and Dimensions

All images (whether photographs or computer generated) displayed or provided are for illustrative purposes only. These and any dimensions given are illustrative only and do not create or form any type or part of a contract. All images, photographs and dimensions are not intended to be relied upon for, nor to form part of, any contract.


1.1. In these Conditions:

“Bonfire is the trading name of Maxfe Limited, registered in England No: 04771395.  Registered office (not showroom): Wellington Office, Stratfield Saye, Nr Reading Berks RG7 2BT”

“Buyer” means the person firm or company so described in the Order or Contract;

“Conditions” means the standard terms and conditions of purchase set out in this document and (unless the context otherwise requires) includes any varied or special terms and conditions agreed in writing between Bonfire and the Buyer;

“Contract” means the contract of the sale and supply of the Goods and/or the supply and performance of the Services subject to these Conditions;

“Goods” means the Goods (including any instalment of the Goods or any part of them) described in the Order;

“Order” means any written quotation of Bonfire which is accepted by the Buyer, or any written order of the Buyer which is accepted by Bonfire for the supply of Goods or performance of Services;

“Price” means the Price of the Goods and/or the charge for the Services;

“Specification” includes any plans, drawings, data, or other technical requirements or information including Bonfire’s web site relating to the Goods or Services agreed between the parties.


2.1. These Conditions apply specifically to on-line orders for sale of Goods or Services by Bonfire.

2.2. The placing of an Order by the Buyer for the Goods shall constitute acceptance of these Conditions notwithstanding any other terms and conditions subject to which any quotation by Bonfire is accepted or purported to be accepted or any such order is made or purported to be made by the Buyer.

2.3. No Order submitted by the Buyer shall be deemed to be accepted by Bonfire unless and until confirmed in writing by Bonfire’s authorised representative.

2.4. No variation to these Conditions shall be binding unless agreed in writing between the authorised representatives of the Buyer and Bonfire.

2.5. The Buyer acknowledges that all advice, instructions or recommendations of Bonfire rely and are dependent upon all the information and technical background given to Bonfire by the Buyer.

2.6. Where the Buyer does not specify a particular requirement, Bonfire will not be liable for any unsuitability of the goods supplied nor entitle the Buyer to withhold payment if Bonfire have supplied the goods ordered by the Buyer


3.1. The Buyer shall be responsible to Bonfire for ensuring the accuracy of the terms of any Order (including any applicable Specification) submitted by the Buyer, and for giving Bonfire any necessary information relating to the Goods pursuant to clause 2.5 or otherwise within a sufficient time to enable Bonfire to perform the Contract in accordance with its terms.

3.2. The quantity, quality, description, functionality, facilities, functions, capacity and description of the Goods shall, subject as provided in these Conditions, be as specified in the Order and any applicable Specification as set out either in Bonfire’s quotation or in the web site of Bonfire or any documents referred to in the Order. In the event of conflict, preference will be given to Bonfire’s web site.

3.3. All drawings, illustrations or any product literature or other publications of Bonfire must be regarded as approximations only.

3.4. Any Specification supplied by Bonfire to the Buyer in connection with the Contract, together with all intellectual property rights in the Specification, shall be the exclusive property of Bonfire. The Buyer shall not disclose to any third party or use any such Specification except to the extent that it is or becomes public knowledge through no fault of the Buyer, or as required for the purpose of the Contract. Upon request of Bonfire the Buyer will return to Bonfire any documents (or other media) in or upon which any part of the Specification has been supplied by Bonfire and shall not retain copies thereof.

3.5. If the Goods are to be manufactured or any process is to be applied to the Goods by Bonfire in accordance with a Specification submitted by the Buyer, the Buyer shall indemnify Bonfire against all loss, damages, costs and expenses awarded against or incurred by Bonfire in connection with any claim for infringement of any intellectual property rights of any other person which results from Bonfire’s use of the Specification so submitted by the Buyer.

3.6. Bonfire reserves the right to make any changes in the Specification of the Goods which are required to conform with any statutory or other regulatory requirements applicable to the Goods.

3.7. No Order which has been accepted by Bonfire may be cancelled by the Buyer except with the agreement in writing of Bonfire and on terms that the Buyer shall indemnify Bonfire in full against all loss, costs, damages, charges and expenses incurred by Bonfire as a result of cancellation.

3.8. No order which has been accepted by Bonfire may be changed or altered by the Buyer except with the agreement in writing of Bonfire and payment by the Buyer of a 10% surcharge (calculated as 10% of the Price) to Bonfire.


4.1. The Price shall be Bonfire’s quoted price. The Price quoted is valid for 14 days only, after which time they may be altered by Bonfire without giving notice to the Buyer.

4.2. Bonfire reserves the right, by giving notice to the Buyer at any time before delivery, to increase the Price to reflect any increase in the cost to Bonfire which is due to any factor beyond the control of Bonfire, any change in delivery dates, quantities or the Specifications which is requested by the Buyer, or any delay caused by any instructions of the Buyer or failure of the Buyer to give Bonfire adequate or accurate information or instructions.

4.3. Except as otherwise stated under the terms of the Order and unless otherwise agreed in writing between the Buyer and Bonfire, the Price is given by Bonfire on an ex works basis, and where Bonfire agrees to deliver the Goods otherwise than at Bonfire’s premises, the Buyer shall be liable to pay Bonfire’s charges for transport, packaging and insurance.

4.4. Unless otherwise specified, the Price is exclusive of any applicable value added tax, which the Buyer shall be additionally liable to pay to Bonfire.


5.1. Bonfire’s standard terms of payment for “supply only” are a minimum of  50% of the Price upon placement of the Order, and 50% on delivery of the order to the customer, but more normally 100% with placment of order

5.1.1 Bonfires standard terms of payment for “installation” (supply and installation) of the goods are 45% upon placement of the order, 45% upon arrangement of the installation and 10% or outstanding final balance (whichever is greater) due to be paid or taken on day of installation. For our customers convenience final  payment will be taken via credit or debit card unless otherwise instructed by customer o the day of installtion.

5.1. Subject to any special terms agreed in writing between the Buyer and Bonfire, Bonfire shall be entitled to invoice the Buyer for any outstanding balance of the Price on or at any time after delivery of the Goods or the Buyer wrongfully fails to take delivery of the Goods, in which event Bonfire shall be entitled to invoice the Buyer for the Price at any time after Bonfire has notified the Buyer that the Goods are ready for collection or (as the case may be) Bonfire has tendered delivery of the Goods.

5.2. The Buyer shall pay the Price within 30 days of the date of Bonfire’s invoice unless otherwise notified by Bonfire to the Buyer in writing, and Bonfire shall be entitled to recover the Price, notwithstanding that delivery may not have taken place and the property in the Goods has not passed to the Buyer. The time of payment of the Price shall be of the essence of the Contract. Receipts for payment will be issued only upon request.

5.3. If the Buyer fails to make any payment on the due date then, without prejudice to any other right or remedy available to Bonfire, Bonfire shall be entitled to:

5.3.1. cancel the Contract or suspend any further deliveries to the Buyer;

5.3.2. Appropriate any payment made by the Buyer to such of the Goods (or goods and/or services supplied under any other contract between the Buyer and Bonfire) as Bonfire may think fit (notwithstanding any purported appropriation by the Buyer); and

5.3.3. charge the Buyer interest (both before and after any judgment) on the amount unpaid, at the rate of 4 per cent per annum above National Westminster Bank Plc base rate from time to time, until payment in full is made (a part of a month being treated as a full month for the purpose of calculating interest) before and after judgment.


6.1. Delivery of the Goods shall be made to some place agreed by Bonfire, by Bonfire delivering the Goods to that place.

6.2. Unless otherwise specifically agreed with Bonfire, delivery of the Goods to the Buyer shall take place at Bonfire’s premises.

6.3. Any dates quoted for delivery of the Goods are approximate only and Bonfire shall not be liable for any early or late delivery of the Goods however caused.

6.4. Where delivery of the Goods is to be made by Bonfire in bulk, Bonfire reserves the right to deliver up to 2 % per cent more or 2 % per cent less than the quantity ordered without any adjustment in the price, and the quantity so delivered shall be deemed to be the quantity ordered.

6.5. Where the Goods are to be delivered in instalments, each delivery shall constitute a separate contract and failure by Bonfire to deliver any one or more of the instalments in accordance with these Conditions or any claim by the Buyer in respect of any one or more instalments shall not entitle the Buyer to treat the Contract as a whole as repudiated.

6.6. If Bonfire fails to deliver the Goods (or any instalment), Bonfire’s liability shall be limited to the excess (if any) of the cost to the Buyer (in the cheapest available market) of similar goods to replace those not delivered over the Price of the Goods.

6.7. If the Buyer fails to take delivery of the Goods or fails to give Bonfire adequate delivery instructions at the time stated for delivery (otherwise than by reason of any Force Majeure or by reason of Bonfire’s fault) then, without prejudice to any other right or remedy available to Bonfire, Bonfire may:

6.7.1. store the Goods until actual delivery and charge the Buyer for the reasonable costs (including insurance) of storage; or

6.7.2. sell the Goods at the best price readily obtainable and (after deducting all reasonable storage and selling expenses) account to the Buyer for the excess over the Price or charge the Buyer for any shortfall below the Price under the Contract.

6.8. Any charges quoted for delivery of the Goods including transport, packaging and insurance are approximate only and Bonfire shall not be liable for any changes to the charges quoted however caused.


7.1. Risk of damage to or loss of the Goods shall pass to the Buyer:

7.1.1. in the case of Goods to be delivered at Bonfire’s premises, at the time when Bonfire notifies the Buyer that the Goods are available for collection; or

7.1.2. in the case of Goods to be delivered otherwise than at Bonfire’s premises, at the time of delivery or, if the Buyer wrongfully fails to take delivery of the Goods, the time when Bonfire has tendered delivery of the Goods.

7.2. The property in the Goods shall not pass to the Buyer until Bonfire has received in cash or cleared funds payment in full of the Price and all other goods agreed to be sold by Bonfire to the Buyer for which payment is then due.

7.3. Until such time as the property in the Goods passes to the Buyer, the Buyer shall hold the Goods as Bonfire’s fiduciary agent and bailee, and shall keep the Goods separate from those of the Buyer and third parties and properly stored, protected and insured and identified as Bonfire’s property, but shall be entitled to resell or use the Goods in the ordinary course of its business.

7.4. Until such time as the property in the Goods passes to the Buyer (and provided the Goods are still in existence and have not been resold), Bonfire shall be entitled at any time to require the Buyer to deliver up the Goods to Bonfire and, if the Buyer fails to do so forthwith, to enter upon any premises of the Buyer or any third party where the Goods are stored and repossess the Goods.


8.1. Bonfire reserves the right to refuse to accept the return of Goods supplied to the Buyer except as set out in clause 9. Bonfire may, at its discretion, accept the return of goods where no fault or defect is found. In such cases, Bonfire may at its discretion charge a restocking fee of 20% of the Price or whatever restocking fee Bonfire’s suppliers may charge, whichever is greater. Such a restocking fee will be added to the cost of replacement goods or deducted from any refund due.

8.2. Where Bonfire accepts return of Goods, whether faulty or not, Goods must be returned carriage paid.


9.1. Subject to the conditions set out in clauses 8, 9 and 10 Bonfire warrants that the Goods will correspond with the Specification at the time of delivery and will be free from defects in material and workmanship for a period of 12 months from the date of their initial use or 12 months from delivery, whichever is the first to expire or such other period specified in the Order or subsequently agreed between the parties in writing.

9.2. The above warranty is given by Bonfire subject to the following conditions:

9.2.1. Bonfire shall be under no liability in respect of any defect in the Goods arising from any drawing, design or specification supplied by the Buyer;

9.2.2. Bonfire shall be under no liability in respect of any defect arising from fair wear and tear, wilful damage, negligence, abnormal working conditions, failure to follow Bonfire’s instructions (whether oral or in writing), misuse or alteration or repair of the Goods without Bonfire’s approval;

9.2.3. Bonfire shall be under no liability under the above warranty (or any other warranty, condition or guarantee) if the total Price has not been paid by the due date for payment;

9.2.4. the above warranty does not extend to parts, materials or equipment not supplied by Bonfire.

9.3. Bonfire will not be liable for any loss whether direct or indirect or consequential or loss of profit or any damage as a result of:

9.3.1. any inaccurate or insufficient information or technical background given to Bonfire;

9.3.2. any failure to comply strictly with the instructions, advice or recommendations given to the Buyer by Bonfire;

9.3.3. any use or application of the Goods for any purpose other than those detailed in the Specification or advised by Bonfire; or

9.3.4. any failure to comply with any applicable legislation or any guidelines issued by the Health and Safety Executive or other appropriate regulatory authority current at the time of use of the Goods

by the Buyer or any of its employees, agents or sub-contractors.

9.4. Any parameters given in respect of the performance of the Goods are based on the design parameters set out in the Manufacturer’s technical specification and Bonfire will not be liable for any failure of the Goods to achieve these parameters unless the operating conditions for the Goods are the same as set out in the Manufacturer’s technical specification.

9.5. It is understood that Bonfire is not an insurer and insurance (if any) shall be obtained by the Buyer, and that amounts payable to Bonfire under the Contract are based upon the value the Goods to be provided hereunder and the scope of Bonfire’s liability as set forth herein.

9.6. Subject as expressly provided in these Conditions, and except where the Goods are sold to a person dealing as a consumer (within the meaning of the Unfair Contract Terms Act 1977), all warranties, conditions or other terms implied by statute or common law are excluded to the fullest extent permitted by law.

9.7. Where the Goods are sold under a consumer transaction (as defined by the Consumer Transactions (Restrictions on Statements) Order 1976) the statutory rights of the Buyer are not affected by these Conditions.

9.8. Any claim by the Buyer which is based on any defect in the quantity, quality or condition of the Goods or their failure to correspond with the Specification shall be notified to Bonfire within 48 hours from the date of delivery or (where the defect or failure was not apparent on reasonable inspection) within a reasonable time after discovery of the defect or failure. If delivery is not refused, and the Buyer does not notify Bonfire accordingly, the Buyer shall not be entitled to reject the Goods and Bonfire shall have no liability for such defect or failure.

9.9. Where any valid claim in respect of any of the Goods which is based on any defect in the quality or condition of the Goods or their failure to meet the Specification is notified to Bonfire in accordance with these Conditions, and provided the Goods are returned to Bonfire’s premises carriage paid Bonfire will at its option either replace the Goods (or the part in question) free of charge or refund to the Buyer the Price of the Goods (or a proportionate part of the price), but Bonfire shall have no further liability to the Buyer.

9.10. Except in respect of death or personal injury caused by Bonfire’s negligence, Bonfire shall not be liable to the Buyer by reason of any representation (unless fraudulent), or any implied warranty, condition or other term, or any duty at common law, or under the express terms of the Contract, for any indirect, special or consequential loss or damage (whether for loss of profit or otherwise), costs, expenses or other claims for compensation whatsoever (whether caused by the negligence of Bonfire, its employees or agents or otherwise) which arise out of or in connection with the supply of the Goods or their use or resale by the Buyer and the entire liability of Bonfire under or in connection with the Contract shall not exceed the Price, except as expressly provided in these Conditions.


10.1. If any claim is made against the Buyer that the Goods infringe or that their use or resale infringes any intellectual property rights of any other person, then unless the claim arises from the use of any drawing, design or specification supplied by the Buyer, Bonfire shall reimburse the Buyer against all reasonable loss and damages awarded against or incurred by the Buyer in connection with the claim, provided that Bonfire is given full control of any proceedings or negotiations in connection with any such claim and the Buyer shall give all assistance to Bonfire as it may require and take such steps as Bonfire may reasonably require to mitigate or reduce any such loss, damages, costs or expenses for which Bonfire is liable to indemnify the Buyer under this clause.


11.1. The Buyer shall indemnity Bonfire and keep it indemnified for the duration of the Contract against all injury (including death) to any persons and any loss and/or damage as a result of any act, default or negligence by the Buyer and its employees or agents (other than Bonfire or its sub-contractors) and against all claims, demands, proceedings, damages, costs, charges and expenses whatsoever in respect thereof or in relation thereto.


12.1. If the Buyer makes any voluntary arrangement with its creditors or becomes bankrupt or becomes subject to an administration order or goes into liquidation or Bonfire reasonably apprehends that any of the events mentioned above is about to occur then Bonfire shall be entitled to cancel the Contract or suspend any further deliveries under the Contract without any liability to the Buyer, and if the Goods have been delivered but not paid for the price shall become immediately due and payable notwithstanding any previous agreement or arrangement to the contrary.


13.1. Bonfire shall not be liable to the Buyer or be deemed to be in breach of the Contract by reason of any delay in performing, or any failure to perform, any of Bonfire’s obligations in relation to the Goods, if the delay or failure was due to any cause beyond Bonfire’s reasonable control.

13.2. Any notice required or permitted to be given by either party to the other under these Conditions shall be in writing addressed to that party as its registered office or principle place of business or such other address as may at the relevant time have been notified pursuant to this provision to the party giving the notice.

13.3. No waiver by Bonfire of any breach of the Contract by Bonfire shall be considered as a waiver of any subsequent breach of the same or any other provision.

13.4. If any provision of these Conditions is held by any competent authority to be invalid or unenforceable in whole or in part the validity of the other provisions of these Conditions and the remainder of the provision in question shall not be affected thereby.

13.5. The Contract and its performance shall be governed by the laws of England, and Bonfire agrees to submit to the non-exclusive jurisdiction of the English court.


This privacy policy sets out how Bonfire uses and protects any information that you give Bonfire when you use this website.

Bonfire is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Bonfire may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from the 1st March 2011.

What we collect

We may collect the following information:

name and job title

contact information including email address

demographic information such as postcode, preferences and interests

other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@bonfire.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Bonfire, Easter Park, Benyon Road, Silchester, RG7 2PQ.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Over 20 years trusted

family run company

4,000 sq. ft showroom

located in Reading, Berkshire

Design And Installation

with our full in-house team

Mainland UK delivery

available on select products