If you work with homeowners, developers, designers, builders or property professionals, the Bonfire Partner Programme gives you a simple way to earn rewards when you recommend our products and services.
Approved partners receive a unique referral link or referral code. When someone you introduce goes on to place a qualifying order with Bonfire, you can earn a referral reward.
Bonfire has been supplying, designing and installing fireplaces, stoves, fires, flues and chimney systems since 2003.
From individual products through to complete fireplace installations, our team can look after the entire project.
We work with homeowners, architects, interior designers, builders, developers and other professionals throughout Berkshire and the surrounding counties.
With experienced designers, surveyors and qualified HETAS and Gas Safe engineers, we can support customers from the initial idea through to installation and aftercare.
1.
Complete our short partner application form and tell us a little about your business.
We welcome applications from established businesses and professionals who regularly work with homeowners, property projects or complementary products and services.
2.
Once your account has been approved, we will provide you with a unique way of referring customers to Bonfire.
This may include a personalised referral link, promotional code or partner reference.
3.
Share your link or code with your customers and clients whenever they need a fireplace, stove, fire, flue, chimney system or installation.
Your customer can then contact Bonfire directly.
4.
Our team will handle their enquiry, provide advice, arrange surveys where required, prepare quotations and help them choose the correct products for their project.
For installation projects, our team can manage the complete process from specification through to installation and commissioning.
5.
When your referral places a qualifying order and the project meets the programme requirements, you receive your agreed partner reward.
Simple.
Give your clients access to specialist fireplace design, bespoke surrounds, stoves and fires while earning a reward from successful introductions.
Introduce clients who require fireplace, stove, chimney or flue solutions and let our technical team assist with specification and installation.
If your project requires a fireplace, stove, hearth, chamber or chimney system, refer the customer to Bonfire and let us manage the specialist element of the project.
Work with Bonfire across individual properties or larger development projects.
Fireplaces and media walls often form an important part of open-plan living spaces. Our team can work alongside your design.
If your customers need a replacement stove, fireplace, liner or larger installation project, introduce them to Bonfire.
Recommend a trusted specialist when homeowners need fireplace or chimney work.
Introduce customers looking for outdoor fireplaces, fire pits and outdoor living products.
Electricians, plumbers, decorators, carpenters, roofers and other trades regularly come across customers who need specialist fireplace or chimney work.
If your website, social media account or publication reaches homeowners interested in interiors, property renovation or home improvement, you may also be eligible to join.
If your customers are likely to benefit from Bonfire’s products or services, we would be pleased to hear from you.
Bonfire is a family-run fireplace and stove specialist with more than two decades of experience.
We are proud to be recognised for the service and expertise we provide our customers.
Customers can visit our showroom near Reading, Berkshire to see a large collection of fireplaces, stoves and fires on display.
We can help with everything from the fireplace surround and hearth through to the stove, flue and complete installation.
Our team understands fireplaces, combustion appliances, chimneys and flue systems rather than simply selling individual products.
We work with many leading fireplace, stove and fire manufacturers.
Partners can introduce customers across almost every part of the Bonfire business.
Bonfire Partners can earn rewards for qualifying referrals that successfully result in an order.
The exact reward structure may depend on:
Your partner terms and reward structure will be confirmed when your application is approved.
Rewards are normally earned once the qualifying customer order has been completed and paid for in accordance with the Partner Programme terms.
We understand how important client relationships are.
Our role is to provide specialist fireplace, stove and chimney expertise while working professionally alongside you and the other companies involved in the project.
For larger projects, our team can communicate with the architect, interior designer, builder or project manager where required.
It only takes a few minutes to apply and you will receive a response within 24 hours.
To speak to a member of the trade team on the telephone please call 0118 970 1717 or email info@bonfire.co.uk
T&C’s apply.
Our standard affiliate commission is typically 10% of qualifying sales generated through your referral.
With many of our fireplaces, stoves, electric fires and outdoor products being higher-value purchases, a single successful referral can generate a worthwhile commission.
For example, a qualifying £1,000 order at 10% commission would earn you £100.
Commission rates may vary for certain products, promotions, trade arrangements or individual partnerships.
Bonfire gives affiliates access to a carefully curated range of over 4,000 fireplaces, stoves, fires and related products, handpicked from leading manufacturers across the UK and Europe, including brands such as British Fires, Charnwood, Stovax, Gazco, Contura, Chesneys, Barbas Bellfires and more.
We combine a huge product choice with competitive pricing, a best price guarantee and specialist support from a team that understands the products we sell. Your customers can get help with everything from product selection and technical questions through to surveys, installation and aftercare.
We also make fulfilment straightforward, with products available for delivery direct to your customer’s site, project address or your own warehouse, depending on what works best for you.
Unlike many online-only retailers, Bonfire is an established fireplace specialist with a large showroom, experienced designers and installation teams. For affiliates, that means you can recommend a trusted company that can support the customer from initial enquiry through to the finished project, not simply supply a product in a box.
We welcome applications from interior designers, architects, content creators, home renovation accounts, bloggers, property professionals and anyone with an audience interested in fireplaces, stoves, interiors, home improvement or outdoor living.
You don’t necessarily need a huge following. We are more interested in relevant audiences and genuine recommendations.
Once approved, you’ll receive a unique affiliate link that you can share through your website, blog, social media, email or other approved channels.
When someone follows your link and completes a qualifying purchase, the sale is attributed to you and you can earn commission.
You can promote products from across the Bonfire range, including fireplaces, wood-burning stoves, gas fires, electric fires, media wall fires, bioethanol fires, outdoor living products, fireplace accessories and selected chimney and flue products.
This gives you plenty of opportunities to create relevant content throughout the year.
Affiliate commission generally applies to qualifying products purchased through the programme. Installation, surveys, delivery and other services may be treated separately.
If you regularly refer complete supply-and-installation projects, speak to our team as we may be able to discuss a more suitable partnership arrangement.
Commission becomes payable once a qualifying order has been completed and any applicable cancellation or returns period has passed.
Full payment terms are provided when your affiliate account is approved.
There is no expectation for you to generate a certain number of sales before joining.
Whether you refer one customer or regularly recommend Bonfire products, we’d be pleased to hear from you.
Approved affiliates can use authorised Bonfire product imagery, links and information to help promote our products.
Please ensure that our branding and product information are represented accurately and contact us if you require specific imagery or marketing material.
Yes. Our affiliate programme can work particularly well for interior designers, property renovators, architects, developers and other professionals who regularly recommend products to clients.
If you’re purchasing directly on behalf of your clients, a Bonfire Trade Account may be more appropriate and our team can advise on the best option.
That’s absolutely fine. Fireplaces and stoves can be technical products, so customers can contact the Bonfire team for advice before purchasing.
Our team can help with product selection, technical questions, surveys, installation requirements and delivery while your referral remains associated with the affiliate programme where applicable.
Yes. Affiliates can promote suitable Bonfire products and content across platforms such as Instagram, Facebook, TikTok, YouTube, Pinterest and other approved channels.
Affiliate promotions should always make it clear when a link or recommendation is commercially incentivised in accordance with applicable advertising rules.
Simply apply to join the Bonfire Affiliate Programme. We’ll review your application and, once approved, provide the information you need to start recommending Bonfire products and earning commission.
From fireplaces and log burners to gas and electric fires, our in-house installation team can take care of everything from survey to completion. Get a free, no-obligation quote before arranging a home survey.
