Established in 2003, Bonfire is an award winning fireplace and stove specialist, offering a carefully selected range of luxury fireplaces, wood burning stoves, gas fires, electric fires, bioethanol fires and outdoor living products from leading manufacturers worldwide for both domestic and commercial projects.
Based in Reading, Berkshire, close to London, we are an independent, family owned company with a dedicated fireplace showroom in Reading and an online shop serving customers nationwide. Named Small Business of the Year 2026 for Berkshire by Business Awards UK, we provide supply, bespoke design, renovation and professional installation through our in-house team of experienced surveyors, designers and HETAS and Gas Safe registered engineers.
With a wealth of over 100 years collective experience, we are dedicated to surpassing customer expectations through exceptional care and service. Our heritage spans generations, underpinned by unrivalled product expertise, real after sales support, and a steadfast dedication to delivering value for every penny spent.
Backed by HETAS-trained technical experts, our showroom offers an extensive array of styles to cater to diverse tastes and budgets, ensuring you receive tailored advice and the perfect solution for your needs.
Chimney Flue Engineers (CFE) specialises in the design, supply and installation of flue and chimney systems for domestic, commercial and industrial projects.
Our experienced team delivers everything from chimney liners and twin wall systems to bespoke flue solutions, working with many of the industry’s leading manufacturers. With a focus on technical expertise, safety and quality workmanship, CFE provides complete flue and chimney solutions from initial design through to installation and aftercare.
Fireplace Installations is the dedicated installation division of the Bonfire Group, specialising in the professional installation of fireplaces, stoves, fires, flue and chimney systems.
Our experienced HETAS and Gas Safe installers deliver complete turnkey installations, ensuring every project is completed to the highest standards of safety, craftsmanship and attention to detail. From traditional fireplaces to contemporary media wall fires and bespoke installations, we provide expert fitting backed by comprehensive aftercare and ongoing support.
Trust Bonfire as your premier fireplace and stove specialist, offering a comprehensive range of services from supply and design to survey, renovation, and installation. With us, safety, efficiency and quality is paramount.
Visit our flagship 4,000 Sq. ft Reading, Berkshire showroom, one of the UK’s largest, where warmth and comfort await.
Explore our diverse range of products from top brands, experience samples, browse brochures, and indulge in the all-important cup of coffee!
Immerse yourself in the allure of our live displays, while engaging in meaningful conversations with our experienced HETAS trained showroom staff.
We can discuss plans and designs, strategise for your project, contemplate various ideas, explore photos and inspiration, all to ensure you’re able to explore every opportunity and turn your dream fireplace into a reality.
Bonfire is trusted by high profile individuals to small local companies.
Our Mission
At Bonfire, our mission is to transform homes into warm, inviting sanctuaries with our expertly crafted fireplace solutions. We pride ourselves on supplying, designing, renovating and installing fireplaces, log burners, gas fires, and electric fires that enhance both the aesthetics and comfort of our customers’ living spaces. With our dedication to quality and customer satisfaction, we aim to create lasting warmth and beauty in every project.
We provide years of knowledge and advice, backed by HETAS and Gas Safe qualifications.
Serving the South East of England, including the bustling metropolis of London, our services encompass servicing, surveys, renovations, and comprehensive design & installation solutions.
Thanks to our company’s robust infrastructure, we possess the capacity to undertake projects ranging from large-scale developments to smaller local initiatives. Regardless of the size or scope of your project, we are well-equipped to provide assistance and support.
We approach each project with innovative thinking, crafting bespoke installations tailored to your specific needs, whether it’s custom fireplaces or a complete coordination service. Every installation is unique, demanding our adaptability and creativity to deliver exceptional results.
We work with and alongside local businesses, builders, developers, interior designers, architects and high-end commercial establishments.
At Bonfire, our strength is our people. From experienced designers and surveyors to skilled engineers and showroom specialists, our 12 strong team works together to help you create a fireplace or stove project that is beautifully designed, expertly installed and built around your home.
Managing Director
With over two decades at the helm, Marc combines industry expertise with a passion for innovative fireplace solutions.
Managing Director
Operations Manager
Anna leads our sales team with a focus on customer satisfaction and tailored solutions ensuring all projects run smoothly.
Accounts Manager
Claire keeps everything running smoothly behind the scenes, supporting the team and ensuring daily operations stay on track.
Sales Executive
Sales Executive
Sales, Marketing & Ecommerce
Warehouse Manager
Felix oversees the warehouse side of the business, ensuring everything runs smoothly.
HETAS Engineer
HETAS Engineer
Stephen combines years of experience with meticulous attention to detail to guarantee a flawless installation every time.
HETAS Engineer
Gary is dedicated to providing professional, safe, and efficient installations, ensuring your fireplace performs perfectly.
Gas Safe Engineer
Showroom Dog
Sacha takes her job seriously, personally testing every hearth for maximum cosiness and welcoming visitors with a tail wag and a hopeful glance at the treat jar.
Showroom Dog
Alfie can usually be found hogging the warmest spot in front of the fire unless he’s giving customers the eyes for a treat or hinting it’s walk o’clock.
An established retailer, BONFIRE.co.uk has been created as an extension of the brand, offering an unrivalled catalogue of products, unmatched customer care and advice, unbeatable online deals and fast shipping to customers across the UK mainland.
Save on your complete stove or fireplace, supplied and professionally installed — with or without a chimney.
