Project Overview
Bonfire Fireplaces & Stoves were appointed to deliver the design, supply and installation of open gas fireplaces at The Bloomsbury Hotel.

The project required the integration of real flame open fires within a high end hospitality environment, ensuring both aesthetic impact and full compliance with London building regulations.
The Brief
- Install open fireplaces with gas fire trays
- Maintain the character of a historic Lutyens designed building
- Deliver a solution compliant with London regulations
- Create feature fireplaces suitable for public hospitality spaces
Design & Installation
The installation required a fully bespoke approach, including:
- Custom flue system design and installation
- Bespoke starter box and fan system
- Integration of open gas fire trays
- Fabrication of hot rolled steel and mirrored panels for the Coral Room
All elements were designed and manufactured to suit the building’s structure while maintaining a clean, refined finish in keeping with the hotel’s interior.
Technical Challenges
Working within a central London hotel required:
- Adherence to strict building and ventilation regulations
- Integration within an existing heritage structure
- Coordination with ongoing hotel operations
- Bespoke solutions where standard systems were not suitable
The Result
The completed fireplaces deliver a strong visual focal point within the hotel’s reception and Coral Room, combining traditional open fire aesthetics with modern gas performance.


The installations enhance the atmosphere of the space while providing a reliable, controllable heat source suitable for a commercial setting.
The Before
The original space provided a clear opportunity for transformation. The existing fireplace area lacked presence and did not reflect the overall design intent of the room, particularly within a high end hospitality setting.

There was no defined focal point, and the space required a solution that would introduce both visual impact and functional performance. The brief called for a fireplace installation that would enhance the atmosphere while integrating seamlessly with the surrounding interior.
This stage allowed us to assess the structural requirements and develop a bespoke approach, including the design of a custom flue system and fireplace configuration tailored to the property.
As Featured In
Our work at The Bloomsbury Hotel has been recognised in leading interiors and design publications, highlighting the quality of our commercial fireplace installation in London.
This project, including the Coral Room and main lobby fireplace installations, was selected for publication due to its bespoke design, technical execution and integration within a heritage hotel setting.
Being featured reinforces our position as a trusted specialist for hotel fireplace installations, working alongside designers, architects and hospitality brands.
Ongoing Support
Bonfire continue to provide aftercare and maintenance support, ensuring the fireplaces operate safely and efficiently over time.
Start Your Project Today
Looking for commercial fireplace installation in London?
Get a free no-obligation quote, call our team on 0118 970 1717 or email info@bonfire.co.uk



